Marketing Company report

Allegory of Corkscrew Essays

Allegory of Corkscrew Essays Allegory of Corkscrew Essay Allegory of Corkscrew Essay The excerpt of Corkscrew by Dashiell Hammett, dramatizes the trip and arrival of the narrator to a town called Corkscrew, however, in reality the narrator finds himself amidst an allegorical journey to hell. In the opening passage, in order to emphasize the representative setting the author uses a simile to reveal the excruciating, unendurable, and discomforting heat. Along with the implementation of an allusion the writer affirms that people must confront hell alone. As the speaker arrives to Corkscrew the author depicts the narrator with a poignant tone due to hyperbole voiced as he wished for the end of his life. Notably, Hammett also integrates visual imagery in order to represent the final arrival to hell. Hammett exhibits the inhabitants of inferno, utilizing alliteration, satire, and a symbol to embody the peoples unhealthy morals. Therefore, in Corkscrew by Dashiell Hammett, the allegorical aspect of the journey becomes clear due to the setting of the harrowing journey and profligate Corkscrew. Through the characterization of the narrator and Corkscrews citizens, Hammett accentuates that immoral people constituting his pandemonium. Hammett starts his work with an unbearable, solitary, and unconventional trip to Corkscrew, illustrating the narrators symbolic setting. The excerpt starts with complaints from the narrator that he was boiling like a coffeepot, in the white dust of the Arizona desert. The usage of the simile boiling like a coffeepot transmits the unbearable condition of the day; metaphorically presenting the image of the narrator burning in flames, distinctive of a journey to hell. Afterwards, the narrator pronounces his solitary journey when he utters that [he] was the only passenger, in the bus to Corkscrew. Considering the usual depiction of hell, as a place people must confront alone, the quote underlines the speakers supreme solitude during his tormenting descent. Simultaneously, the speaker describes the disruption of silence due to the fact, the driver cursed the necessity of stopping to feed his clattering machine more water. Through the citation, the author presents an allusion to Charon, bearing in mind, that Greek mythology describes the way as an extensive meander with an agonizing silence; adjoining to the suggestion, of the speakers incapability of escaping from odyssey. Furthermore, the diction feed personifies the vehicle; implying human weaknesses, like hunger, are what drive people into hell since that forced them to stop and take longer on their way. Accordingly, the narrator realizes the ultimate destiny of his journey as he approaches it. The narrators passage through hells gates ends up giving him a mournful tone as he approaches the city, and ends up rationalizing his trip to hell through his characterization. Sweltering, agonizing, and secluded, the narrator steadily continues his journey to Corkscrew as he aspires to bang out of existence in one explosive flash. Nevertheless, [he] didnt care if, he died. The hyperbolic aspect of his intended death stresses the mans desperation and regret, transmitting the appalling tone, in order to avoid his known destiny. Positing his characterization as a pessimistic, despondent, and afflicted man. The depiction accentuates what aspects oblige a person to endure the austere conditions of that day; and eventually go to the ghoulish Corkscrew. Suddenly the speaker topped a sharp ridge and slid down into Corkscrew. The succinct visual imagery presents the narrators passage through the devilish portal. Considering that the diction slid down suggests the narrators fall into abyss. Hammett utilizes a concise paragraph, signifying the gates thinness. Allowing the reader to intuit the characters promenade through the entrance. Marking the shift from the scalding heat on the road, to the blistering heat in Corkscrew. Thus, once the speaker has gone through he realizes that Corkscrew wouldnt have been impressive at any time. The haughty tone, confirms the protagonists suspicion about Corkscrew, a city of heinous morals.

Ryan Lambright, euphonium Essay Example | Topics and Well Written Essays - 500 words

Ryan Lambright, euphonium - Essay Example This university is famous as it enhances the qualities of a true musician and brings the best out of them. On October 15th, 2011, at 7:00 p.m., a concert was help in which Mr. Ryan Lambright presented his Senior Euphonium Recital. He played the music of George Frideric Handel. G.F. Handel was a British-German composer and a very famous musician of the eighteenth century. He was mainly famous for operas. Apart from operas his musical works such as anthems, oratorios and organ concerts also used to be his specialties. He was mainly influenced by the Italian and middle-German music. Another kind of music that was played by Mr. Lambright was Gordon Jacob. Gordon Jacob was a dedicated English musician of the twentieth century and was quite famous for his instructional writings and composing. The third style of music played by Mr. Lambright was James Barnes, an American musician of the twentieth century. James Barnes is indubitably a versatile musician but, is most famous for his orchestra. The last style that was played by Mr. Lambright was of James Niblock. He is an eminent musician and a di rector and instructor of choral and the vocal activities in the Colgate University. (Bohnet). The piano was handled by Dr. Robert Holm and Dr. Laura Moore handled a wide range of corals. Dr. Robert Holm is an exuberant professor of piano at the University of South Alabama, Department of Music. He is an excellent piano teacher and instructor, who also used to be the president of the ‘Mobile Music Teachers Association’. (Dr. Robert Holm) The concert went really well with all the professional and dexterous faculty of the University. Majority enjoyed it, though the teenagers got a bit bored as the style and the theme of such music does not match the mood of the youth. Still it was amazing and the fame, as usual was beyond description, just like all the other stage performances arranged by the University of

Leadership Research Paper Example | Topics and Well Written Essays - 1750 words

Leadership - Research Paper Example Lot of research has been carried out for the development of effective management theories that have helped leaders to make efficient and progressive decisions. The research study will investigate the most effective management theories that have been adapted by business leaders. Power inspires some business leaders to play their part for their organizations as well as for the welfare of the society. Management practices cannot be isolated from the failures since every endeavor has two possible outcomes. Successful leadership can be achieved by the adoption of suitable management strategies and theories alongside endeavors for the betterment of the society. Bill Gates is considered to be one of the most successful business leaders of the current times. He is the co-founder and chairman of one of the biggest companies in the world- Microsoft. Microsoft is the most successful software company because it makes efficient software that appeal to the masses due to their usability and performance capabilities. The company has expanded internationally over the past years; it has over 55,000 employees in around 85 countries around the world (â€Å"Business Profile- Bill Gates†). Success of this caliber needs determination and effective management strategies to overcome obstacles in the way. The question that prevails in the mind of almost every layman is: â€Å"How did they do it?†. Some might suggest that the success is due to their love for money or marketing tactics. However, most will agree that if one does not have a vision then nothing can be achieved in life. One of the three aspects of â€Å"Theory of Business† by Peter Drucker (â€Å"Systems Theory†) involves the development of a mission statement and vision since a business without a clear direction and purpose can never succeed. Bill Gates developed the vision of making computers accessible for every common man (Beaumont). His vision was to make computers so common that every house would have at least one

Challenges In The Field Of Human Resource Development Essay

Challenges In The Field Of Human Resource Development - Essay Example The essay "Challenges In The Field Of Human Resource Development" overviews the challenges that people met and will meet during the evolution in the field of human resource development. There are many challenges that lie ahead in the future of people in the field of human resource development (HRD). It has evolved over the years and many new hurdles will test the theories used and practiced in HRD. So many people are already analyzing what the prognosis is for the future so to deal with new complexities. However, if HRD is anticipated and the future of it is projected, we are jumping ahead of what the relevance of today’s theories are at this time. With the new world ahead of us, will we be prepared to take on the new challenges that we will encounter? Some of the questions faced today and how they are practiced in HRD include the leadership challenge, diversity, globalization, the collision of the generations, technology, longevity and the workforce gap. Everything in HRD is revolutionizing quickly. As more people are entering the workforce, some leaders seem to be unprepared for their roles they have been promoted into. Globalization and technology are revolutionizing at fast paces as we expand business and intercommunications with other countries and watch as ever-changing technology makes things completely unpredictable as one aspect of technology becomes new and learned, it quickly phases out. As generations begin to work alongside each other, there will soon be five different generations by the year 2050.

Influence of Globalisation on Culture

Influence of Globalisation on Culture David Stephens To what extent is globalisation an enhancer of culture? Culture is a way of life unique to a certain set of people; cultures are usually national but can also be present in local communities and on an international scale. Often the term ‘culture’ is misunderstood. To some it may mean traditions that have been passed down through generations but to others it can represent simpler things such as the area they live in or even the language they speak. Culture in itself is not easily defined because of its ever fluctuating nature. No two cultures are identical but some are more similar than others. Globalisation is a term used to decide the many ways in which people and places are becoming ever more closely linked[1]. Globalisation has had a massive effect on culture both historically and in recent times. New cultures deep in the heart of India and South America are being contacted, opening up a huge range of potential investigations. While on a less dramatic scale the trading world between different cultures has become hugely imp ortant and is aided greatly by how easy it has become to trade on a global scale now thanks to leaps forward in technology, transport and communication (see table 1). Trade is often interpreted as the exchange of goods but it can also facilitate the interconnections between cultures. This is evidently present in how many American companies have moved workers into the Far East to places such as India or Vietnam. What has increased Globalisation How has it affected Globalisation Technology Technology is often linked to the advances in medical technology shared between countries. Nowadays we have world leading physicians from all corners of the globe collaborating on projects to aid medical treatments. This allows exchange of local culture and ideas for the benefit of the majority. Transport We have been blessed with larger ships, cheaper air travel, high speed trains and more airports. This has come to the forefront of modern day lives with more and more families travelling overseas to immerse themselves in other cultures. For example in Spain, which is a popular holiday resort has been bombarded by ‘Brits’ abroad. Places such as Menorca and even cultural hubs such Barcelona which I have visited recently has evidence of home nation culture such as Irish bars and traditional English Fish and Chip shops. Is this eroding or extending culture – I guess it depends upon your perspective! Communication Communication usually in the form of mobile phones and internet gives us such easy access to communicate with people anywhere on earth. This has improved sales as products can be ordered and delivered around the globe which ties in with the transport aspect of global perspectives. Locally, businesses can expand and distribute products beyond the locality, which is good for both the consumer and the business itself. Though I have been talking about how globalisation has affected our ability to communicate with other cultures in recent times, it has been around for a long, long time. When Christopher Columbus set sail in search of Asia[2] and discovered the West Indies and made the civilised world aware of the Americas, he participated in the globalisation of the cultures of the indigenous people on the islands as he made the world aware of their existence for the first time in their history. This was obviously a huge leap forward for globalisation as it set off a chain of events that would eventually end in America being one of the biggest economies for trade and best educational facilitating countries in the entire world. Culture and globalisation are two very contrasting ideas. A culture new to the idea of globalisation may be worried about whether its way of life will stay sacred and individual to them if the rest of the world has access to it.[3] This is a very legitimate fear and can very easily be construed as an invasion of privacy. Although when looked at from a more international perspective you can see that you can learn from other cultures. Very similarly to the development of language, a way of life can be studied and can often add to your own culture as many medieval countries did to provide the languages we speak in the present day. The main cause of globalisation is the ‘western’ world attempting to spread their culture into different corners of the earth. A great example of this is the coffee chain ‘Starbucks.’ Starbucks was founded in 1971, gaining mainstream success around 1991. Since then it has had exponential success with over 20,000 shops worldwide.[4] It is now a firm stalwart of the American Culture. Though Starbucks itself has not always been part of the culture we know today there have always been coffee houses in popular culture although they were initially confined to the USA. Starbucks has introduced a whole new ‘coffee-house’ concept by becoming a multi-national company. Originally just an American chain it has spread rapidly, becoming popular in Britain and is becoming a growing phenomenon in South America.[5] This may be both a problem and an advantage for these countries, for example Peru is one of the South American countries being affected by the so cal led ‘Westernisation.’ It has a 9% unemployment figure (almost one million eligible people out of a job).[6] The opening of new American and British chain stores will provide much needed jobs that will boost their economy as well as providing a stable income for them and their people. On the other hand much small business owners would be ousted by the competitive pricing from these big profit organisations setting up franchises in some Peruvian cities. Traditionally Peru has been famous for incorporating many small businesses into urban areas and Starbucks would be potentially devastating for some of these places. Peru is a nation with many young dependents, indeed 29.1% of the population aged between 0-14 years[7]. This may mean that more jobs available in a stable working environment may not be so bad for the young work force in South America. When more young people are in employment more money is pumped into the economy, which enables the country to safeguard and pres erve it’s own culture such as traditional shops and the upkeep of nationally important monuments. But is globalisation inevitable and perhaps instead of safeguarding our cultures we should accept it and take whatever positives it may bring. [8] This quote from Kofi Annan outlines the view that however hard you fight it, globalisation will always present itself to you using the analogy of gravity. Perhaps this can be linked to the fight that several rural cultures in India and South America are having to avoid any contact with civilization[9]. It may show that perhaps instead of wasting energy fighting a losing battle they should embrace the change. We can help them understand useful medical techniques and educational strategies while they may help us understand their culture and learn their own unique ways of dealing with things such as medical emergencies. On a national scale (UK) and at a more local perspective it is clear that there is an ever larger influence of Polish born immigrants affecting my local area. This is shown to great extent by this graph: [10] This shows how the population of Polish born immigrants living in the UK has swelled massively from under 100,000 in 2001 to over half a million in 2010. This has been analysed in part by a report by Ian Duncan Smith in a report (February 2013). It shows some surprising results. It states that immigrants from other nations such as Romania and Bulgaria will have nines times more money in England on a minimum wage of  £543 to take home to an average family of two children every week compared with  £62 back home. Of course living costs will be a lot less in some of these Eastern European countries compared with Britain. It is also said in the report that these immigrants from Eastern Europe will have twice the ‘economic incentives’ of the Polish immigrants.[11] This is quite a daunting figure as we can see how much success Polish immigrants are having in the UK, this may encourage more and more workers from Eastern Europe to find a better life here.The reason I find thi s daunting is because of the population figure that has been forecast. It suggests that up to 250,000 Romanian and Russian immigrants could move to the country in the next 5 years.10 While it is also forecast that the population of Britain could grow by more than 10 million in the next 25 years.[12] With resources and services stretched to breaking point as it is another 10 million extra people in the country may not be best for our future. Of course, globalistation results in positive diversity in local commmunities but may cause services to be stretched, resulting in potential animosity between existing residents and new arrivals. To understand a broader picture of the affect of globalistaion on culture we have to look at a national scale example. The country in my opinion that has been changed most dramastically by globalistaion in recent years must be The United Arab Emirates. [13] This is a stark contrast from 23 years ago to 5 years ago. After being established in the 18th century as a small fishing village it began to expand after the discovery of oil in the area.[14] Globalisation put UAE firmly on the map, moreso given the importance of oil to almost all developed nations. But what do people think about this? A young man studying in Canada that was born and brought up in the UAE has noticed that social values that play a huge part of modern society in the west are nothing like those in the UAE.[15] This is surprising as the globalistaion shown in the UAE is heavily influenced by the west so one would expect the social values such as letting someone with right of way pass in the street would also be passed into UAE culture so obviously globalisation has not affected every aspect of life in Dubai and the UAE. Table 2 below considers the future ‘what –if scenarios of globalisation Table 2: Globalisation defeats nationalism†¦ But what would happen if globalisation sped up and defeated nationalism to provide us with a completely globalised society? Could we live like that or is nationalism too important to our society? Well according to Gary Abate of TED discussions â€Å"it is not geographical borders that are the problem, but the borders within ourselves,† this though very philosophical is no answer to the question posed. Perhaps he is trying to imply that if there was only one country and culture there would still be divides and it isn’t necessarily nationalism to their country but nationalism to culture and if globalisation took over and we lived completely globalised we would still want to have our own culture. Although perhaps another interpretation of a globalised community is not a community with one culture but many more than a single global entity. This would be completely different in the way that each community would fight to defend their culture and that may cause many disagreeme nts. Globalistaion loses momentum†¦ What would happen if globalisation was to cease or at least lost the momentum it is carrying at the moment? Well some may agree that to stop globalisation is a near impossible task and if it was to happen it would mean larger powers such as the USA would lose both a lot of business but also a lot of workers, this is because many of the workers that many large US companies use are situated in less wealthy companies which means they can work for a fraction of the price that a US worker may demand. On the more positive side it would make countries invest further into their own economies and help the less fortunate of their own culture by providing more jobs internally to the country. While also a focus may have to be put on technology to do the jobs in factories that may otherwise be outsourced to a different country so hopefully technology would take further leaps forward in terms of development. Globalisation gathers momentum†¦ Another major scenario that would change the dynamic of culture is if globalistaion gathered greater momentum. This may cause countries to forget their own cultural identity as they spread further and faster across the globe. A quite major example of this is the football club Cardiff City. In 2012 owner Vincent Tan decided to change the colour of the clubs home shirt from blue to red. The club had played in a blue kit for 104 years prior to the change, this angered many fans as it was seen as a marketing ploy to appeal to fans in Malaysia (Tan’s home nation). This shows an example of an individual showing the view that to globalise as much as possible is more important than serving the preservation of culture. But can our cultures be preserved, should they be? In a world of ever growing globalisation we have to find more and more ways to preserve our culture. Obviously there are aspects of ever culture that should be preserved, for example the way in the UK they remember the fallen heroes of war every November 11th and in the USA on the anniversary of one of their greatest national tragedies 9/11 they remember and honour. On a lighter note festivals such as China’s New Year’s celebrations are a thing definitely worth preserving. But should all cultures be preserved? Should uncontacted tribes still stay away from civilistaion or should they step into the new world? New advances in the world may aid them greatly but also may be too intimidating and would be incredibly derogatory to their development. Globalisation may harm the development of some un-touched civilisations by introducing them to the new danger of world affairs and in some cases ignoring the on-rushing tide of glo balisation and leaving these civilisations and other countries in the world to their own devices is sometimes a larger step towards preserving culture than presenting it all over the globe could ever be. If your culture such as Ireland’s famous bars are now scattered all over the globe can they be construed as your culture any longer or have you lost that national identity to globalisation? My final thought is this; though globalistion can help with exploring the great depth and wonder of the world, being conservative in where you ship your culture to is the greatest tool of preservation. BIBLIOGRAPHY Edexcel AS Geography Textbook page 88 , Publisher Phillip Allan Updates in the year 2008, A collective works by Sue Warn, Cameron Dunn, David Holmes, Bob Hordern, Simon Oakes and Michael Witherick. http://en.wikipedia.org/wiki/Christopher_Columbus#Quest_for_Asia http://www.buzzle.com/articles/culture-and-globalization.html http://en.wikipedia.org/wiki/Starbucks http://www.stateofnature.org/?p=6292 http://www.limaeasy.com/peru-info/important-facts-and-figures-about-peru http://arts.brighton.ac.uk/study/humanities/globalisation http://en.wikipedia.org/wiki/Uncontacted_peoples http://www.ons.gov.uk/ons/rel/migration1/migration-statistics-quarterly-report/august-2011/polish-people-in-the-uk.html http://www.telegraph.co.uk/news/uknews/immigration/9877851/Bulgarian-and-Romanian-workers-nine-times-better-off-in-UK.html http://www.telegraph.co.uk/news/uknews/immigration/10429901/Migrants-add-5.8m-to-bulging-Britain.html https://p1.dntrck.com/tr?id=c3d70bba1eace8af05025b74ea8901ccae4a0fb1.r http://www.colorcoat-online.com/blog/index.php/2011/08/same-place-different-years/ http://www.7daysindubai.com/People-Dubai-disappointment/story-19775407-detail/story.html http://www.ted.com/conversations/7931/can_we_abolish_nationalism_and.html 1981 words excluding tables, headings and subtitles [1] Edexcel AS Geography Textbook page 88 , Publisher Phillip Allan Updates in the year 2008, A collective works by Sue Warn, Cameron Dunn, David Holmes, Bob Hordern, Simon Oakes and Michael Witherick. [2] http://en.wikipedia.org/wiki/Christopher_Columbus#Quest_for_Asia [3] http://www.buzzle.com/articles/culture-and-globalization.html [4] http://en.wikipedia.org/wiki/Starbucks [5] http://www.stateofnature.org/?p=6292 [6] http://www.limaeasy.com/peru-info/important-facts-and-figures-about-peru [7] http://data.un.org/CountryProfile.aspx?crName=PERU [8] http://arts.brighton.ac.uk/study/humanities/globalisation [9] http://en.wikipedia.org/wiki/Uncontacted_peoples [10] http://www.ons.gov.uk/ons/rel/migration1/migration-statistics-quarterly-report/august-2011/polish-people-in-the-uk.html [11] http://www.telegraph.co.uk/news/uknews/immigration/9877851/Bulgarian-and-Romanian-workers-nine-times-better-off-in-UK.html [12] http://www.telegraph.co.uk/news/uknews/immigration/10429901/Migrants-add-5.8m-to-bulging-Britain.html [13] https://p1.dntrck.com/tr?id=c3d70bba1eace8af05025b74ea8901ccae4a0fb1.r [14] http://www.colorcoat-online.com/blog/index.php/2011/08/same-place-different-years/ [15] http://www.7daysindubai.com/People-Dubai-disappointment/story-19775407-detail/story.html

Nihilism in Turgenovs Fathers and Sons :: Fathers and Sons Essays

Nihilism in Turgenov's Fathers and sons Turgenov’s Fathers and Sons has several characters who hold strong views of the world. Pavel believes that Russia needs structure from such things as institution, religion, and class hierarchy. Madame Odintsov views the world as simple so long as she keeps it systematic and free from interference. This essay will focus on perhaps the most interesting and complex character in Fathers and Sons: Bazarov. Vladimir Nabakov writes that "Turgenov takes his creature [B] out of a self-imposed pattern and places him in the the normal world of chance." By examining Bazarov this essay will make this statement more clear to the reader. Using nihilism as a starting point we shall look at Bazarov’s views and interpretations of science, government and institution. Next we will turn to the issue relationships. Finally we examine Bazarov’s death and the stunning truths it reveals. These issues combined with the theme of nihilism will prove that chance, or fate is a strong force wh ich cannot easily be negated. Nihilism as a concept is used throughout Fathers and Sons. To gain a better understanding of the ideas behind this term let’s look at what Bazarov says on the subject. "We base our conduct on what we recognize as useful... the most useful thing we can do is to repudiate – and so we repudiate" (123). The base concept of nihilism is to deny or negate, and as we learn later in the same paragraph, to negate everything. With this ‘destruction’ of everything from science to art there is no building for nihilists, as Bazarov says "That is not our affair" (126). Nihilists view the current structure of society as concerned with such trivialties as ‘art’ and ‘parliamentism’ while ignoring real life issues such as food, freedom, and equally. Nihilists are aware of these social woes and hence mentally deny to recognize any of the present authority or institutions which only serve to perpetuate a myth. Bazarov agr ees with the statement that nihilism "confine[s] [oneself] to abuse" (126). "... I don’t believe in anything: and what is science—science in the abstract? There are sciences as there are trades and professions, but abstract science just doesn’t exist" (98). For Bazarov anything that is not tangible and concrete doesn’t exist. Psychology, quantum mechanics, neurochemistry would be scoffed at by Bazarov. It seems peculiar that Bazarov would say, "... nowadays we laugh at medicine in general, and worship no one," (197) while at the same time he pursues a career as a doctor.

A Report on Kingfisher Airlines Essay

Overview of Airlines industry in India The aviation industry in India is one of those sectors that saw a constant pace of growth among the other industries in the world over the past many years. The open sky policy of the government has helped a lot of overseas players entering the aviation market in India. From then, it has only been growing in terms of players and the number of aircrafts. At present, private airlines account for around 75% portion of the domestic aviation market. The 9th largest aviation market in the world is India. Taking the help of the statistics from the Ministry of Civil Aviation, approximately 29.8 million passengers traveled to/from India in 2008, showing a surge of 30% from 2007. The prediction stated that international passengers will touch 50 million by 2015. More opportunities in the aviation industry in India are likely to make way for about 69 foreign airlines from 49 countries. Growth of aviation industry in India The Indian Civil Aviation market grew at a CAGR of 18%, being valued round US$ 5.6 billion in 2008. Further statistics revealed that the air traffic in August 2009 was a double digit figure. The domestic airliners flew 3.67 million passengers in August 2009, as against 2.92 million in the corresponding period of 2007, up by 26%. The Centre for Asia Pacific Aviation (CAPA) has estimated that the domestic traffic will go up by 25% to 30% till 2010 along with a surge in the international traffic by 15%. There would be more than 100 million passengers by 2010. Then again by 2020, Indian airports will in all probability handle over 100 million passengers every year. The investment plans to the tune of US$ 9 billion has been made by the Aviation Ministry for modernizing the existing airports by 2010. In terms of domestic passengers’ volume, US have always been the leader with followers in the league like China, Japan and India. The number of domestic flights went up by 69% from 2005 to 2008, with the domestic aviation sector growing at 9-10%. Vision â€Å"The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.† Mission   Ã¢â‚¬Å"Kingfisher Airlines will have ‘Fly the Good Times’ approach and this will reflect in the experience we will offer to passengers Introduction Kingfisher Airlines Limited is an airline group based in India Its head office is in Andheri (East), Mumbai and Registered Office in UB City, Bangalore. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011, Kingfisher Airlines had the second largest share in India’s domestic air travel market. However due to a severe financial crisis faced by the airline at the beginning of 2012, it has the lowest market share since April 2012.The airline has temporarily shut down its operations when on October 20, 2012 the DGCA suspended its flying license. This suspension had been due to failure to give an effective response to the show-cause notice issued by DGCA. However, The airline had locked out its employees for several days before this suspension. On 25 October 2012, the employees agreed to return to work. Strategic Management â€Å"Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.† (Lamb, 1984) The systematic analysis of the factors associated with customers and competitors(the external environment) and the organization itself(the internal environment) to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities. Sociological Today’s air traveler is like any other consumer looking for value for money. Disposable incomes are on the rise and the consumer is willing to spend more for quality and brands. Air travel is no more about transporting passengers. It is more about the flying experience. People like travelling in planes. ‘Kingfisher airlines’ has a very good social image. Being a five star airlines, customers want to travel with Kingfisher. Also, the brand charges a premium price that is why only upper Socio Economic Class people prefer Kingfisher airlines. The lifestyle of the people is improving. Luxury is becoming necessary. They are ready to pay more for luxury services. Kingfisher has a strong advantage here. So, we can conclude that sociological conditions are favouring Kingfisher airlines. Technological People are becoming more and more tech-savvy. Kingfisher does provide a TV at the back of the seat. That means every commuter has his own TV. Apart from that, Kingfisher also has facilities such as e-booking. Now, commuters can even book the tickets by mobiles. So, it can be stated that Kingfisher’s image and sales are driven by technology too. Economic Figures indicate that purchasing power of Indians is increasing. People look for more options now, even luxury goods. Bank Credit is easily available in case of travelling. Economic slowdown is one of the major factor which is affecting the sales of aviation industry. In INDIA there is a mixed economy so private organization easily perform their tasks within any given economic system of course, organization are influenced by a variety of economic features over which they have little independent control, such as inflation, interest rates and recession Another important input to the enterprise is the nature of government fiscal and policies. Ecological One important factor is that how natural factor affects the aviation industry as whole. The most important factor is the stability of the weather. The timings of the flight are highly affected by shifts in weather. Also, it can be noticed that a highly unstable weather is directly proportional to the added costs to the company. For example, if there is a delay in the flight, the company has to provide facility for accommodations of commuters. In India, weather is quite stable in most of the time during the year. Thus, aviation is a profitable business in India, if we consider ecological factor. Political The political environment is stable. In India, government changes after 5 years. Also, it is a democratic country. Kingfisher has an added advantage over here that the owner of Kingfisher, Vijay Mallya has very good political network. That means even political environment favours Kingfisher airlines. Legal Aviation fuel prices in India are regulated by government. So the competition for price becomes quite still. All the companies in the industry have to pay the same amount for fuel. Now companies can increase or decrease the prices depending on the services they provide. A premium service provider, of course, would charge the prices for its services. Ethical Indians are highly ethical people. They always make a trade off between what is right and what is wrong before they make any purchase decision. For example, if a company says that 50% of their contributions will go for the charity, then Indians are more likely to buy products or services of that company. Kingfisher airline gives value for the money. It is India’s only five star airline service provider. Hence, considered ethical. Porter’s 5 Forces for Kingfisher Airlines Threats from competitors: The level of threat from the domestic competitors is very high. Competitors like Jet Airways, Indian are some of the old well established players in the market which prove to be strong competitors for the emerging Kingfisher Airlines Threats from new entrants: The level of threat from new entrants is quite low such as Virgin Atlantic, Qantas. The major players in the Indian aviation industry form an obstacle to foreign airlines and moreover Indian flyers prefer to have an Indian experience on the flight. Threats of substitutes: The introduction of high speed trains, high tech buses and other means of transport has given more options to people to travel. Aviation in India is booming and with the entry of several new players in the market competition has stiffened. In such a scenario it is imperative for any airline to build its brand and have a focused marketing strategy in place Bargaining power of suppliers: The bargaining power of suppliers is medium. For example, Airbus and Boeing are the major aircraft manufacturers and there aren’t many aircraft manufacturers other than these two, this confines Kingfisher’s options therefore the bargaining power of Airbus or Boeing increases. In case of other suppliers such as caters the bargaining power of the suppliers is low therefore Kingfisher has many other options of caters to contract to. Bargaining power of customers: The bargaining power of the customers is low since kingfisher is designed to meet the total comfort and value for money; therefore customers aren’t reluctant to pay a little more sum to gain this experience. Competition Analysis Kingfisher’s only strong obstacle proves to be Jet Airways, since Jet has control on both ends of the market and secondly it has penetrated into the international market as well. Benchmarking against Jet Airways, Kingfisher Airlines has acquired Air Deccan which was one of the most profitable low cost airlines, hence kingfisher too has entered in the lower end of the market but bearing in mind that they haven’t changed the name â€Å"Deccan† to â€Å"Kingfisher Airlines† so that the brand doesn’t lower. Kingfisher is still testing the lower end of the market with Deccan. Kingfisher is also going to start non-stop flights to US so as to foray into the international market.

Plastic Surgery and Effect On Society †Essay

Plastic Surgery and Effect On Society – Essay Free Online Research Papers Plastic Surgery and Effect On Society Essay In her essay â€Å"Cosmetic surgery: Paying for your beauty,† Debra Gimlin concludes that â€Å"women who undergo plastic surgery help to reproduce some of the worst aspects of the beauty culture, not so much through the act of surgery itself as through their ideological efforts to restore appearance as an indicator of character† (Gimlin, 107). I believe that women, who decide upon plastic surgery, have a stronger character than those who stay unhappy with their appearance, although it is obvious to me that women who do get plastic surgery will most likely fight a constant battle with society. Throughout this paper I will be proving my thesis along with discussing what Gimlin means by the above quote. I will compare Gimlin’s essay to Lisa Carver’s article â€Å"Surrender the Pink,† in terms of whether or not the vagina is also an indicator of character, along with discussing the complicating factors that such a comparison between the types of surgery Gimlin discusses and the types Carver discusses. In Gimlin’s essay she points out a group of women who seem to believe that their culture is judging their outer appearances. These women responded to the judgment, with plastic surgery. It was clear that the women interviewed by Gimlin all had plastic surgery to correct a perceived flaw, and not to please anyone else. In the quote used in the before paragraph, Gimlin seems to be critical, not of the women who get plastic surgery, but of our culture that emphasizes what a beautiful person is. I believe what Gimlin means by â€Å"appearance as an indicator of character† (107) is that this is what she believes women use to judge themselves. Instead of looking at their values and beliefs, they think that others focus on their appearance above and before their character. She is saying that women who give in to plastic surgery to correct a self perceived abnormality are allowing our society to judge them based on super models on magazine covers or billboards. These women are forgetting that appearance is not an indicator of character, but that their character might be questioned after undergoing plastic surgery. Gimlin states, â€Å"Simply put, if plastic surgery were a successful method for constructing identity, these women would argue that the surgically altered body†¦ rather than body work that has proved unsuccessful at shaping the body or establishing the self†¦ serves to symbolize identity† (Gimlin, 106). This quote is very similar to the above quote. It is easier for w omen to connect their identity to a surgically altered body, than a body, which will not look how they want it to, no matter how much work they put into it. Although in the quote, I am also given the feeling that women who have had plastic surgery still cannot completely connect their identity to their new body. I believe that women need to learn to love themselves on the inside, before they change their outside. If they do not love themselves before the surgery, chances are they will not feel complete after the surgery. Women want to feel that they can identify themselves as being beautiful, and by turning to plastic surgery after much hard work has not paid off, they can feel better about themselves. Carver’s essay focuses exclusively on vaginal cosmetic surgery, and how women feel about their own genitals. â€Å"My vagina is like an emotion†¦ something other can see and judge, but that I can’t really look at clearly† (Carver, 1). I believe that female genitals are a more sensitive subject to most women that other parts of the body. What Carver is saying is that women have insecurities about almost every part of their bodies, but when it comes to their vagina the fears are much bigger. This is because the vagina is not seen everyday, only you get to choose who can look at it and every women wants to feel normal. Since these women do not know what normal is, except from what they have seen in Playboy, many women feel insecure about their genitals. In Gimlin’s essay the women tried to make it clear that they didn’t necessarily feel judged by others about their appearance flaw, but they judged themselves in Carver’s essay it is ma de clear that women’s genitals are being judged both by themselves and by others. Carver says, â€Å"Do some people go around saying these things about vaginas? (I checked in with my male friend afterwards, and discovered that indeed, terms like ‘roast beef sandwich’ or ‘the hanging garden’ are used by certain men to describe long lips)† (Carver, 2). I do not believe that the vagina is an indicator of character, just as I do not believe that other body parts are indicators of character, but it is easy to see from the quote above, why women might be insecure about their genitals, when some men make rude comments about them. A person’s character does not come from any body part, it comes from their inner feelings, emotions, and beliefs. Since Carver described her vagina as an emotion, one might argue that it does stand for character. But to me, Carver means that women have definite emotions around their vaginas, and if they look â₠¬Å"normal† in societies standards. In one of Gimlin’s interviews that she documented in her essay, a woman named Ann Marie says that just because she turned to plastic surgery, it does not mean she is a bad and/or vain person. To her, she did not want her personal character to be judged upon her decision to get plastic surgery. In her case she worked hard to keep her body looking young, and when the skin on her face would not tighten, but the rest of her body looked as good as it did thirty years before, she got a facelift. This made her feel better about her outer appearance. When you compare this case to a case of vaginal plastic surgery in Carver’s essay, the women seem to have similar views on what is a good reason to undergo plastic surgery. In and interview Carver had with a woman who had vaginal plastic surgery the woman said, â€Å"I felt droopy and funny looking,† one mother of two told me. â€Å"No one complained, but I was inhibited. Now I feel fabulous! I look like a playboy centerfold† (Carver, 2). No matter what kind of plastic surgery is being done, women seem to make it clear, in both readings, that plastic surgery makes them feel better about themselves and that is what’s important. Gimlin states, â€Å"Second, plastic surgery requires a defense. Much like the women I studied in the aerobic classes, those who underwent plastic surgery are working hard to justify themselves† (Gimlin, 107). I believe that women, who make choices in order to feel more comfortable with their appearance, have a stronger inner character and will, than women who stay miserable with their appearances. In both Ann Marie’s case and the mother of two’s case, these women have gotten rid of their beliefs that they do not look as good as other with plastic surgery, but they both have to defend there solution of plastic surgery. To me, women who feel it necessary to get plastic surgery just cannot win in society. Either they don’t feel their appearance is suitable for their culture, or they have to defend their character when trying to do something about their appearance. There are a couple important factors that can complicate the comparison between the types of surgery Gimlin discusses and the types of surgery Carver discusses. The main and most obvious factor is that the surgeries described by Gimlin, were to improve the appearance of women, but they were surgeries that can be see by any person, any time. The women in Gimlin’s essay care more about how they look, to themselves and others, when they are fully clothed. In Carver’s article, these women had surgery to make a private part of their bodies look better. It is clear that these women are more concerned with how they look to a certain, specific person or a set of people. In each of these readings the women were striving to change something about themselves that they think is abnormal, but the difference is that the surgeries discussed in Gimlin’s essay are more common and noticeable than the surgeries in Carver’s article. Another factor that was mentioned in Carver’s essay, but not Gimlin’s was the topic of power. Carver says, He (Dr. Matlock) shines a bright, hot light between your legs and offers you power over a part of yourself you don’t understand. We could by harnessing his â€Å"laserscopy† machine, control our vaginas. That’s the snake oil he’s offering. In the hour and a half I spent with him, he never mentioned men. It was power he was selling me. (Carver, 6) Carver brings up the issue of having power over what you want your vagina to look like. Gimlin never mentions having power or â€Å"playing God.† In the cases Gimlin describes, the doctor has the right to pick and chose his patients. If he does not think that they should receive the surgery, he can deny them of that. In Carver’s article, each of the doctors she visited attempted to sell her the surgery. She mentioned that when looking at the before and after pictures the before pictures looked fine to her. The last doctor she had seen took the approach above and beyond by selling her the power of having the choice of what her vagina looks like. I believe that this is an oversight on Gimlin’s part because she did not find out how other doctors go about choosing their patients. She also made the doctor that she was working with aware that she was writing an article about him and his patients, therefore he was not going to say that he tries to sell his â€Å"work.† Because Carver went undercover for her article, she ended-up getting the more truthful side of plastic surgery. After careful reading and analyzing both of these articles, I can conclude that for some women plastic surgery is the way to go. Gimlin writes, â€Å"Plastic surgery becomes for them not an act of deception but an attempt to align body with self† (Gimlin, 102). There are obviously some pro and cons to plastic surgery, as there are with many other large decisions women make in their lives. But in my opinion, if getting the surgery helps the woman gain confidence without losing her character and beliefs, then more power to her. Research Papers on Plastic Surgery and Effect On Society - EssayThe Fifth HorsemanAnalysis Of A Cosmetics AdvertisementEffects of Television Violence on ChildrenInfluences of Socio-Economic Status of Married MalesPersonal Experience with Teen Pregnancy19 Century Society: A Deeply Divided EraResearch Process Part OneHonest Iagos Truth through DeceptionCanaanite Influence on the Early Israelite ReligionGenetic Engineering

The Amistad Case essays

The Amistad Case essays This case is a significant part of American history when it comes to slavery. In this particular case the Mendians have won a major victory for the abolitionists in the Americas at this time. It began on June 28, 1839 when Ruiz and Montez placed Mendians on board the schooner Amistad and set sail for the port down the Cuban coast. on the forth night of their journey, the Mendians broke free of there chains and seized Machetes, and waited until morning to attack the slave traders. At dawn they attacked the Captain and his crew. The leader of this group was given the Spanish name known as Cinque. He and his people killed all but the 2 members who escaped in the ships life boats and the 2 Cuban slavers on the condition that they would return the slaves to Africa. Instead of heading for Africa the slavers set there sails towards the United States hoping to sail to a friendly port. After the provisions on board the Amistad exhausted, the ship was apprehended off Long Island by a U.S. Coastal Survey brig and taken to New London, Connecticut. Immediately, Ruiz and Montez denounced the Mendians as revolted slaves, pirates, and murderers, and claimed them as their property. The Mendians could not speak the white man language so they could not defend themselves. On January 7, 1840, the Mendians trial began in the district court in Hartford, Connecticut. During the trial, a British commissioner stationed in Havana, uncovered that the documents establishing them as ladinos were forged. The judge persuaded by this evidence, concluded that even under Spanish law, the Mendians were free men, and ordered that president Van Buren to have them transported back to Africa. So the ruling of this case went in favor of the Mendians. It was so significant that it even went before the supreme court on February 22, 1841. Here lawyers argued that the Anglo- Americans had rights and li...

Personal Learning Profile of a Student Essay Example | Topics and Well Written Essays - 1250 words - 1

Personal Learning Profile of a Student - Essay Example Before carrying out the assessment, I had a different version of my profile. However, after the entire analysis, I found out that I have a very different kind of personal learning profile than what I had taken it to be. One of the beliefs I had in myself before this course is listening skills. All along, I had assumed that I possess excellent listening skills. I thought that it is my good communication skills that have put in the right path for establishing good interpersonal relations with my colleagues, teachers, parents and anyone else with whom I have been interacting on my day to day basis. It was not so, I would not have learned to communicate with them (Knapp & Daly, 2002). After all, I was once taught that no one can listen to you if you do not lend them your ears. The other thing I knew about myself is that I am a good time manager. This is another trait that in my opinion, I believed would make me be a good student. Time is a very important resource that should be properly managed at all times. Being that I would adhere to the school routine and accomplish all my tasks in time, I thought that I was a good time manager. Since I joined this institution, I had never had cases of absenteeism or lateness. Meaning, rather than being punctual in all my activities, I have never skipped classes. The daily attendance of all my classes made me excel in my curricular and extra-curricular activities. At the same time, being organized gave me enough time to use for accomplishing all my activities. Thus, I could describe myself as a responsible student who had excellent time management and interpersonal skills. Meanwhile, I had taken myself as an honest student who has been so sincere in most of my deals. As a religious person, I always believe that I should be truthful at all times.

Business Essay Example | Topics and Well Written Essays - 500 words - 2

Business - Essay Example Differences between the 80s and 90s generations are more prominent in terms of relationships and values attached to work, materials, information and technology. Research conducted by Luo and Lagerdahl (2010; p.7) indicated that the 80s youth gave more importance to friends and enjoyment. The reason is attributed to the single-child family norm introduced in 1980s, which also resulted in individualistic attitude to an extent. This research showed that the 80s generation was enthusiastic about the new life style, trendy and fashionable living, and extremely competitive about status symbols in comparison with peers and friends. Because of the importance attached to status symbols, this group felt the pressure of acquiring more wealth and material in order to improve their standards of living; as a result, even expenditure was high. Television affordability had major impact on this generation (Wu, 2009 p.19). The 80s generation laid much emphasis on collective improvement of living stand ards (Luo & Lagerdahl, 2010, p.7). Moreover, post-80s generation are active, independent and with diversified opinions, and "feel China is closer to the rest of the world" (China Daily, 2009, p.1). These findings indicate that though individualism emerged, it was submissive and group culture dominated due to the values attached.